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Every May, over 400 makers of interactive entertainment gather in Los Angeles to showoff their wares to about 62,000 game developers, retailers and reporters. It's called the Electronic Entertainment Expo (E3) and it was held on May 22, 23 and 24 at the LA Convention Center. E3 is the most fun you can have and still call it work.
This year's E3 was the biggest yet for EA -- we showed off upcoming releases like Harry Potter and the Chamber of Secrets™; Command & Conquer™ Generals; Lord of the Rings™, The Two Towers™; and all of the new EA SPORTS™ titles. Some of the biggest titles from EA this year are being developed at Maxis™. Maxis unveiled SimCity™ 4 and The Sims™ for the PlayStation®2 and, for the first time, invited guests to play live a closed-test version of The Sims Online™.
The game was demoed in "Club Sims," which was THE place to be at the EA booth. Club Sims was a complete recreation of an imaginary rave club from the game complete with bouncer, bartender, and a DJ mixing cool Sims tunes. Upon entering Club Sims, our guests were invited to watch demonstrators play the game over the Internet in the current internal (within EA) playtest. Each player talked about their Sim and what they were doing in the game. Among some of the favorites were designer Chris Trottier's beauty pageant (top picture), product manager Julie Kanarowski's beach wedding pavilion (below left), and producer Jessica Lewis' flying saucer known as AlienWorkshop@Area13 (below right).
